A Research Agenda for Political Marketing

Posted on 2022-04-122022-04-12 by Newman, Bruce I.

Author : Newman, Bruce I.

Publisher : Edward Elgar Publishing

Release : 2022-04-12

ISBN-13 : 1800377207

Page : 208 pages

Rating : 4.5/5 from 207 voters

This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.

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