More Books:

Advertising Account Planning
Language: en
Pages: 224
Authors: D. W. Jugenheimer
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Advertising Account Planning
Language: en
Pages: 262
Authors: Larry Kelley
Categories: Business & Economics
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning
Advertising Account Planning
Language: en
Pages: 156
Authors: Carol J. Pardun
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-06-05 - Publisher: Rowman & Littlefield

Advertising Account Planning in the Digital Media Landscape gives readers the tools to navigate the account planning process online. Incorporating insights from
Advertising Account Planning
Language: en
Pages: 224
Authors: D. W. Jugenheimer
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes]
Language: en
Pages: 1004
Authors: Danielle Sarver Coombs
Categories: Social Science
Type: BOOK - Published: 2014-01-15 - Publisher: ABC-CLIO

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American lifeā€”from what we eat and drink to th
The Advertising Age Encyclopedia of Advertising
Language: en
Pages: 2000
Authors: John McDonough
Categories: Business & Economics
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi
Dictionary of Marketing Communications
Language: en
Pages: 249
Authors: Norman A. P. Govoni
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: SAGE

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
Handbook of Anthropology in Business
Language: en
Pages: 837
Authors: Rita M Denny
Categories: Social Science
Type: BOOK - Published: 2016-06-16 - Publisher: Routledge

In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook
Proceedings of the ... Conference of the American Academy of Advertising
Language: en
Pages:
Authors: American Academy of Advertising. Conference
Categories: Advertising
Type: BOOK - Published: 2003 - Publisher:

Advertising Account Planning
Language: en
Pages: 156
Authors: Larry D. Kelley
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Routledge

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the fie