The Consumer Insights Handbook

Publisher : Rowman & Littlefield

ISBN-13 : 1538145537

Page : 248 pages

Rating : 4.5/5 from 537 voters

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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