E-Marketing: Concepts, Methodologies, Tools, and Applications

Publisher : IGI Global

ISBN-13 : 1466615990

Page : 1485 pages

Rating : 4.5/5 from 990 voters

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

More Books:

E-Marketing: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1485
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2012-05-31 - Publisher: IGI Global

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1806
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 2214
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2014-12-31 - Publisher: IGI Global

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and th
Cyber Behavior: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 2300
Authors: Management Association, Information Resources
Categories: Technology & Engineering
Type: BOOK - Published: 2014-04-30 - Publisher: IGI Global

Following the migration of workflows, data, and communication to the Cloud and other Internet-based frameworks, interaction over the Web has become ever more co
Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 2522
Authors: Becker, Annie
Categories: Business & Economics
Type: BOOK - Published: 2007-12-31 - Publisher: IGI Global

Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterpris
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1600
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2014-10-31 - Publisher: IGI Global

Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1723
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1687
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2020-01-03 - Publisher: IGI Global

Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. To maintain a competitive edge against other businesses, co
Social Media and Networking: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 2298
Authors: Management Association, Information Resources
Categories: Social Science
Type: BOOK - Published: 2015-07-31 - Publisher: IGI Global

In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate l
Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1661
Authors: Management Association, Information Resources
Categories: Art
Type: BOOK - Published: 2014-06-30 - Publisher: IGI Global

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Arti