Handbook of Research Methods for Marketing Management

Publisher : Edward Elgar Publishing

ISBN-13 : 1788976959

Page : 392 pages

Rating : 4.5/5 from 959 voters

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchersā€™ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

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