More Books:

Hispanic Media & Market Source
Language: en
Pages:
Authors:
Categories: Advertising
Type: BOOK - Published: 2007 - Publisher:

SRDS Hispanic Media & Market Source
Language: en
Pages:
Authors:
Categories: Advertising
Type: BOOK - Published: 2003 - Publisher:

Marketing to American Latinos
Language: en
Pages: 380
Authors: M. Isabel Valdés
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Paramount Market Publishing

CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Marketing Information
Language: en
Pages: 374
Authors: Michael R. Oppenheim
Categories: Business & Economics
Type: BOOK - Published: 2013-10-31 - Publisher: Routledge

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries id
Hispanic Marketing
Language: en
Pages: 483
Authors: Felipe Korzenny
Categories: Business & Economics
Type: BOOK - Published: 2011-07-15 - Publisher: Routledge

Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies
How to Market a Product for Under $500
Language: en
Pages: 389
Authors: Jeffrey Dobkin
Categories: Business & Economics
Type: BOOK - Published: 1996-01 - Publisher: Danielle Adams Publishing

A great reference tool and an unbelievably practical marketing guide. Learn PR: Get FREE write ups in magazines and newspapers Learn how-what to say, and where
Dictionary of Marketing Communications
Language: en
Pages: 249
Authors: Norman A. P. Govoni
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: SAGE

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
Journalism
Language: en
Pages: 317
Authors: Jo A. Cates
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1997 - Publisher: Libraries Unlimited

This critically annotated guide to reference literature of print and broadcast journalism features more than 800 descriptive and evaluative annotations. Nearly
Newspaper Advertising Source
Language: en
Pages:
Authors:
Categories: Advertising, Newspaper
Type: BOOK - Published: 1995-07 - Publisher:

Media Management
Language: en
Pages: 337
Authors: Jan Wicks, LeBlanc
Categories: Business & Economics
Type: BOOK - Published: 2014-04-04 - Publisher: Routledge

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, su