More Books:

Integrated Marketing Communications
Language: en
Pages: 415
Authors: Lawrence Ang
Categories: Business & Economics
Type: BOOK - Published: 2014-01-02 - Publisher: Cambridge University Press

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
Principles of Integrated Marketing Communications
Language: en
Pages: 415
Authors: Lawrence Ang
Categories: Business & Economics
Type: BOOK - Published: 2014-01-02 - Publisher: Cambridge University Press

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques.
Principles of Integrated Marketing Communications: A Malaysia Casebook
Language: en
Pages: 324
Authors: Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor
Categories: Business & Economics
Type: BOOK - Published: 2022-10-18 - Publisher: Penerbit USM

This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the
Strategic Marketing Communications
Language: en
Pages: 324
Authors: Paul Russell Smith
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc
Integrated Organisational Communication
Language: en
Pages: 460
Authors: Rachel Barker
Categories: Business & Economics
Type: BOOK - Published: 2005-08 - Publisher: Juta and Company Ltd

This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and cha
Integrated Marketing Communication
Language: en
Pages: 135
Authors: Jerry Kliatchko
Categories: Social Science
Type: BOOK - Published: 2019-10-29 - Publisher: Cambridge Scholars Publishing

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communicat
The Evolution of Integrated Marketing Communications
Language: en
Pages: 136
Authors: Don Schultz
Categories: Business & Economics
Type: BOOK - Published: 2013-12-16 - Publisher: Routledge

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the i
Advertising & IMC: Principles and Practice, Global Edition
Language: en
Pages: 666
Authors: Sandra Moriarty
Categories: Business & Economics
Type: BOOK - Published: 2018-10-24 - Publisher: Pearson Higher Ed

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your note
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Language: en
Pages: 148
Authors: Kwang-Yong Shin
Categories: Business & Economics
Type: BOOK - Published: 2013-06-04 - Publisher: Springer Science & Business Media

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of
Integrated Communication
Language: en
Pages: 396
Authors: Esther Thorson
Categories: Business & Economics
Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the