Selling the American Muscle Car

Publisher : CarTech Inc

ISBN-13 : 161325203X

Page : 192 pages

Rating : 4.5/5 from 03X voters

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

More Books:

Selling the American Muscle Car
Language: en
Pages: 192
Authors: Diego Rosenberg
Categories: Transportation
Type: BOOK - Published: 2016-10-14 - Publisher: CarTech Inc

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their deal
The All-American Muscle Car
Language: en
Pages: 192
Authors: Joe Oldham
Categories: Transportation
Type: BOOK - Published: 2017-05-22 - Publisher: Motorbooks

The All-American Muscle Car provides the ultimate hands-on history of the American Muscle car and where it is now -- Mustangs, Camaros, 'Cudas, Challengers, you
The All-American Muscle Car
Language: en
Pages: 192
Authors: Joe Oldham
Categories: Transportation
Type: BOOK - Published: 2017-05-22 - Publisher: Motorbooks International

The birth of the muscle car, mid-sized cars with big engines making big horsepower, marked not only a revolution in performance?but also a revolution in marketi
Collecting Muscle Car Model Kits
Language: en
Pages: 176
Authors: Tim Boyd
Categories: Crafts & Hobbies
Type: BOOK - Published: 2018-05-15 - Publisher: CarTech Inc

In the 1960s, model kit building was a huge hobby. Kids built plastic kits of planes, tanks, race cars, space ships, creatures from scary movies, you name it. B
Cobra Jet: The History of Ford's Greatest High-Performance Muscle Cars
Language: en
Pages: 192
Authors: Rob Kinnan
Categories: Transportation
Type: BOOK - Published: 2020-03-15 - Publisher: CarTech Inc

Relive Ford’s glory days in the muscle car era in this stunning new volume covering the popular and powerful Cobra Jets! Ford’s “Total Performance” raci
American Muscle Cars
Language: en
Pages: 224
Authors: Darwin Holmstrom
Categories: Transportation
Type: BOOK - Published: 2016-04 - Publisher: Motorbooks International

Holmstrom tells these complete story of the classic muscle-car era, from the introduction of Pontiac's GTO in 1964. From the performance cars that preceded the
The Age of the Muscle Car
Language: en
Pages: 412
Authors: Clay Fees
Categories: Transportation
Type: BOOK - Published: 2022-02-01 - Publisher: McFarland

A breed unlike any seen before or since, the powerful, stylish American muscle car defined an era in automotive history. This history traces the rise and fall o
Power Under Her Foot
Language: en
Pages: 200
Authors: Chris Lezotte
Categories: Transportation
Type: BOOK - Published: 2018-07-25 - Publisher: McFarland

Since their introduction in 1964, American muscle cars have been closely associated with masculinity. In the 21st century, women have been a growing presence in
American Muscle Cars 2022
Language: en
Pages: 24
Authors: Editors of Motorbooks
Categories: Transportation
Type: BOOK - Published: 2021-09-21 - Publisher:

Behold some of America’s most brutish performance machines in this stunning 16-month wall calendar. American Muscle Cars 2022 features more than a year’s wo
COPO Camaro, Chevelle & Nova
Language: en
Pages: 204
Authors: Matt Avery
Categories: Transportation
Type: BOOK - Published: 2018-09-14 - Publisher: CarTech Inc

The COPO Camaros, Chevelles, and Novas of the 1960s and early 1970s were the ultimate high-performance GM muscle cars. While few knew about this back channel pr