Essential for all small business owners, this book shows how to choose, use and protect the names and symbols that identify their services or products. This new
Small business owners, graphic designers, Netheads and others learn, step by step, how to choose a distinctive name that competitors can't copy, conduct a trade
The Trademark Guide: A Friendly Handbook for Protecting and Profiting from Trademarks is an invaluable reference tool for both businesses and individuals lookin