Author : W. Timothy Coombs
Publisher : John Wiley & Sons
Release : 2012-01-10
ISBN-13 : 1444361902
Page : 768 pages
Rating : 4.5/5 from 902 voters
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication